Or the high quality method of production of world-class wines.
“Traditional Method Sparkling Wine is the child of Classic British craft, creativity and resilience; coaxed from a cool, knife-edge, climate and chalky soils, known for its impeccable natural freshness, notably fine mousse, and delicate interplay of deeper autolytic notes with joyous orchard fruit.”Sarah Abbott MW
In just a decade, English Sparkling Wine producers have won an ultra-premium reputation and price positioning with several key audiences, both here and overseas. This is a huge achievement. Many sparkling wine styles would love to be in this enviable position.
WineGB has created a key strategy to champion the national brand with traditional method sparkling wine as the hero style, working with Sarah Abbott MW and Swirl Wine Group. The aim of this focussed project is to confidently and proactively establish Traditional Method as the authentic expression of English sparkling wine, and the greatest expression of English Terroir.
”THE GREAT BRITISH CLASSIC METHOD”
What is the Classic Method?
CLASSIC METHOD: THE QUALITY IN OUR WINES
All Classic Method wines must have been produced by the same method that produces Champagne. This involves a long and complex process including two fermentations and a length of time in the cellars until they are released. It is the highest quality method of production of sparkling wine in the world.
On average, a bottle of Classic Method sparkling wine will not be available to buy for five years from the year the grapes were picked: that much goes into it.
Over the last 30 years Great Britain has evolved in to a world-class wine producing region, spearheaded by the successes our Classic Method sparkling wines have achieved on the international stage.
The fresh-faced, breezy, crisp, transparent quality of grapes grown from Great Britain and its knife-edge summer are crying out for this style. In its production it takes an essentially extreme, nervy personality of grape/base wine, and interacts with it – with time and deep craft – to make something highly distinctive – and that is why we are confident that we are on a path to be accepted as one of the finest wines of the world.
This is why Wine GB are positively differentiating sparkling wines made by the Classic Method from those made by processes such as Charmat, Pet Nat and aeration.
We will use the halo from Classic Method Sparkling as a way to highlight the growing diversity and increasingly varied positioning of all wine styles produced from Great Britain
Why Classic Method?
Wine GB’s work has included creating a messaging hierarchy around our wines. Not only does this include a positive move to include more reference to words which belong to us such as British, Britain, Great Britain, but we needed to capture the right term for our method of our hero sparkling wine style.
‘Traditional’ seemed old fashioned; ‘Classic’ captures elegance, tradition with a twist, quintessential and timeless. Our reference to our wine method will therefore be termed ‘CLASSIC METHOD’. In time, the aim is to bring in regulation whereby any sparkling wine must include reference to the method of production.
The Great Classic Method Hallmark
To illustrate this method of production, we have created a high-quality Hallmark to support the highest level of these wines – those that have achieved PDO status. The aim is to provide a quality mark to identify these wines in point of sale and marketing items.